Evaluation Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Evaluation Question 7: Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Evaluation Question 6: What have you learnt about technologies from the process of constructing this product?

Evaluation Question 5: How did you attract/address your audience?

Evaluation Question 3: What kind of media institution might distribute your media product and why?

Behind the Scenes Footage

Evaluation Quest 4: Who would be the audience for your media product?

Our Piece Exposure

Gender

To begin with I will take a look at out predicted gender appeal. I would expect our film to have a gender balance of approximately 70:30 in proportion of males to females. These percentages cannot be specific but we would definitely expect a unequal tip toward male viewers. I say this due to the extensive research showing that it mostly males that watch action thrillers. Crime thrillers are fairly balanced in terms of gender viewing. As our piece is an action-crime-thriller I would still expect a higher proportion of males to view it due to its action content and lack of romance and comedy. Stereo-typically this may be what a female prefers as they can get "het up" whith films that contain lots of action, or as some responded to me, "loose sight of the progression of the story due to the fast pace". While these comments may be more focused on action films we can still apply this to our piece and therefore conclude that our piece would best suit a predominantly male audience. Additionally it is clear to see that females also statistically have a lower interest in action films and so as this is an action-thriller it is hence likely to attract a mostly male audience.

Age

In terms of age it would be possible to state that out film would have a minimum viewing age of 15 due to it containing violence and inaccurate portrayals of police which may defect younger audiences perception of the law. Our production would appeal more toward middle aged and younger people due to its action content and compelling story. 

This table represents an investigation undertaken in 1998 it shows age groups and their particular age appeal toward different genres of films. As it is visible, the interest in action films reduces as age increases, interest in drama however increases but is still popular in younger/middle aged audiences, it therefore possible to conclude that our piece will be viewed by a dominantly younger/middle aged audience with some older groups also taking an interest in the film.

Case Study: Girl With The Dragon Tattoo

This film is very relate-able to ours as it contains the use of journalism to locate incriminating evidence against a group of people aside of the law. This film is crime drama and so lacks the action content that ours uses. In comparison, we seek a similar audience as this film did however we are able to have a lower minimum age than 18 (as this film has) as ours doesn't contain explicit scenes or
explicit language as this film does.

Case Study: Safe

Safe with Jason Statham is also approaching a similar audience to us, it is an action, crime thriller which is very similar to they type of film we are looking to produce. It displays violence, police corruption and also has an age rating of 15. It appeals to its audience by the use of violence and Jason Statham but also represents the extreme corruption within the ranks of the police and their work with gang members outside of the force. This is very relate-able to our piece as it follows a similar theme and I would therefore find Safe as a good example to take ideas from in terms of story and volumes of action in order to get the balance between action and story correct to appeal to the audience. Obviously we don't have Jason Statham but I feel the action in our film would still be comparable.

Our Audience

In terms of our audience I feel that they would be similar to Tim here:

Tim is 24 and enjoys an ice cold mountain dew or cola alongside a good pepperoni dominoes pizza. Tim and his beloved companion... his TV, have a had a long a prosperous life together, sharing the most thrilling, heart pumping moments in the fight scenes of casino royal and skyfall wondering 'Is bond REALLY dead?' the shock and awe that they experience together is endless. His most recent addition to his collection of films was Fast and Furious 7, hes a bit of Statham-aniac adoring any film starring him regardless of its type. He also indulgences in the heart throbbing moments the 'Mission Impossible' series of films, he loves his action and adores a great story even more.

Conclusion

In the end is appropriate to conclude that the target audience for our piece will be predominantly male and age between 16-45 for maximum appeal, other age groups higher than this may also take an interest but our primary goal is to appeal to the stated age bracket. Using good examples such as Girl with the Dragon Tattoo and Safe as an aid in this estimate in addition to the research that i have located as shown above it seems that this age bracket is both appropriate and feasible. In terms of advertising toward this target audience I would suggest Bus advertisements both on buses and on the bus billboards in order to catch the attention of this age bracket as they tend to the most active in terms of getting out and about  than other age brackets. I would also suggest advertising in cinemas as they may be watching other films during the time in addition to television advertisements as well as YouTube adverts. This would be the platforms most accessed by the stated audience and therefore would catch the most attention from them.

Websites used for research:
http://web.calstatela.edu/faculty/sfischo/media3.html
http://www.imdb.com/

Screenplay

Evaluation Question 2: How does your media product represent particular social groups?

Pre-Film Planning

Exposure

Location           

The locations that we have selected for filming our piece are the drama suit within the School Grounds, Torquay Town Hall and one of my houses which is currently in development. We have chosen these locations as they all have appealing features that would work well in our piece. Torquay Town Hall provides a large opening shot with plenty of life and great scenery to develop the opening. The drama suit also allows for us to film within it without giving away our location thanks to its new renovations of clearing the room and the black curtains which provides us with the ability to have complete control over the Mise-en-scene. Lastly, I suggested that we could use my currently in development house which would have a great environment for our interrogation scene but it does pose some issues with collisions with workers being there which limits out filming times.

Props, Costumes and Actors

Actors

We will be using a variety of props for our production, the most demanding scene being the press conference as we are going to need chairs, a podium, microphones, lights, cameras and a lot of people to be in the scene. We feel that we are going to be able to get the number of people required but it is troubling in terms of when they will all be available as the filming must fit around the entire cast. We also need the scene to look realistic and so maintaining control of the people is essential, hence I feel it is imperative that the scene is filmed as quickly as possible and ensure that everything is ready prior to filming so that all we need to do is get everyone settled, in position and filmed.

Roles: George (me) - post-filming editor, Antagonist (Police Commissioner)

           Will - Director

           Dom - Mise-en-scene, Protagonist (Journalist)

           Ollie - Cameraman

Costumes + Props

Costumes will be kept appropriate for characters, I will be playing the role of the police commissioner and so I will wear my Black suit jacket with appropriate police gear on such as shoulder pads, a hat and tie kindly provided by Will's father. He has also very generously provided an additional jacket for a second cast member to be stood by my side in the conference scene to make it even more realistic. Dom who is playing the role of the protagonist will be wearing a white long sleeved shirt and black trousers which we felt would be appropriate for a journalist. Other cast members within the conference scene will be wearing appropriate clothing. Props such as chairs, microphones, a podium, a plaque and cameras for other members of the audience to hold will be required.

Organisation Of Filming

In order to film our piece it will require us to go off site and record, this will be easiest at the weekends and Myself and Dom spent Sunday 1st March filming our opening scene in front of Torquay Town Hall. This is an example of how we intend to film our scenes, they will be done in our time off site, apart for the conference in the drama suit. Due to the large cast we will need to do this during, most likely, a school lunchtime in order for most of the cast to be available. The other scene in my other house will also need to be filmed outside of school. We are currently planning to do this scene during our free time on a Wednesday as we all have no lessons in the afternoon allowing us enough time to get there film it and get back the only issue being if we can film it due to it being a busy place at the moment, but with enough planning in advance I will book out a Wednesday for us to film.

Test Shots- Focus Pull

                During this session we had a few practice shots for ur focus pulls. During this we practiced different focus pulls to see whether we could implement them into our final piece. The first one we see is of a pen being held close to the camera with my face in the background. The pen is to resemble a bun barrel as if it were being pointed straight into someones face. We used a shallow focus pull bringing the focus from my face onto the pen.

Pitch

Preliminary Evaluation